Could Brands Replace the Media When It Comes to Trusted Information?

A conversation with Jeff Goodby after his Cannes chat with Michael Wolff

Video: John Tejada; Editor: Breana Mallamaci

CANNES, France—Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in the time of Trump.

“We, as advertisers, empowered him to do The Apprentice,” Goodby said. “And the Apprentice really helped make him.”