Creative Ideas Die Messy Deaths in Ad School’s ‘Dumb Ways’ Parody

'Be safe around meetings'

Headshot of Tim Nudd

It's a bit surprising that no one's done this until now, but here it is—a parody of the megaviral "Dumb Ways to Die" train-safey video showing various ways in which creative ideas die ignoble deaths in the ad business.

Some of the joke writing feels a little off, or perhaps just lost in translation—the video was made by Young & Rubicam Brazil for Miami Ad School/ESPM in São Paulo.

Still, it's decently produced and comically relatable—every ad creative has a story about a dumb way in which his/her flash of brilliance was ruthlessly extinguished.

@nudd Tim Nudd is a former creative editor of Adweek.