Danica Patrick Gets Mega-Buff for GoDaddy’s Super Bowl Ad

Photographers catch early peek of spokeswoman's muscle suit

Headshot of David Griner

GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown. 

Sporting a rather lifelike muscle suit, Patrick was spotted by photographers filming her upcoming game day commercial for GoDaddy, which has featured the high-profile driver in its Super Bowl ads since 2007. 

You can check out the sneak peek video below (apologies for the mandatory pre-roll), along with a photo gallery on the Daily Mail's site.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."