David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

James Corden helps spoof H&M

Headshot of Kristina Monllos

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it a step further with David Beckham, a man who is famous for stripping down to his skivvies.

Hawking a fake new line of underwear, D&J briefs, Corden and Beckham tout the support of the right pair of briefs, noting that D&J can help quash existential anxieties, like, "Is there a reason to life? Is there a meaning to my days?"

It makes sense that Beckham would be game to mock his spots, given that the star revealed he had to leave the room when his Super Bowl spot for H&M ran last year. (It seems he didn't want to watch people's reactions to him running around in his underwear.)

While the spoof isn't perfect—leaning on Corden's weight for a punch line can be a bit much—it is fun to watch Beckham smolder while Corden goofs off.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.