This Pepsi video of David Beckham performing unlikely soccer tricks on the beach is very 2005 (see Ronaldinho's crossbar spot for Nike), but it's still more entertaining than the Diet Pepsi commercial he's making will be. Either he lowered his price tag or Pepsi's profit margins have improved, because I thought they parted ways three years ago. That aside, the consensus seems to be that the footage was heavily edited to enhance Beckham's already impressive skills, but hey, I was still impressed. I mean, I'm an out-of-shape guy on the Internet, so kicking a soccer ball barefoot is enough to earn my admiration.
Publish date: April 8, 2011 https://dev.adweek.com/creativity/david-beckham-flaunts-fake-skills-pepsi-126838/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT