Defeat odd faceless creeps at Full Tilt Poker

WongDoody takes a noir-ish, Twilight Zone approach in its new ads for Full Tilt Poker. The first, an oddball spot called "Assassins," tries to show that the site's pros are ready for all comers, even if they don't know ahead of time who'll show up. We're presented with a dreamlike game where it's impossible to read the faces of the players … because they have no faces! I'd be careful joining this creepy game, because the stakes might just be your life … or your soul. The ads almost have the feel of an artsy anti-gaming campaign, and the featureless poker faces suggest a meeting of Gamblers Anonymous.

—Posted by David Gianatasio

Publish date: April 19, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT