Desperate Male Creative Directors Defend Status Quo With The 97% Conference

Amusing parody of The 3% Conference

Headshot of Tim Nudd

"Men influence just 20% of consumer spending yet 97% of advertising Creative Directors are dudes. Can we please just leave it that way?"

That's the Twitter bio for The 97% Conference, a spoof of The 3% Conference, the group dedicated to championing female talent and leadership and changing the ratio of female creative directors in advertising. The 97% Conference's hashtag, though, is #MaintainTheRatio.

Check out some of the more amusing @97percentconf posts below.

And it seems 3% Conference founder Kat Gordon and advocate Cindy Gallop are both on board with the biting parody.

@nudd Tim Nudd is a former creative editor of Adweek.