Diesel Creates Specially Treated Denim That Can Block Covid-19 Virus
The brand claims Polygiene treatment kills 99% of virus
Diesel's new denim is treated with a chemical that kills viruses.
Diesel
Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses.
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.
Join Adweek for Commerce Week, a live virtual summit on Nov. 9-12, to explore the rapid transformation of the commerce landscape, and what's next. Register now.
