Diesel Creates Specially Treated Denim That Can Block Covid-19 Virus

The brand claims Polygiene treatment kills 99% of virus

models wearing denim jeans
Diesel's new denim is treated with a chemical that kills viruses. Diesel

Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.