Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Here's what they've learned

Headshot of Tim Nudd

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th birthday by putting the spotlight on humans born around the same time.

Not all of them are centenarians, but many of them are. (The rest mostly seem to be sprightly 90-somethings.) And they're here to dispense some hard-won wisdom about what they've learned in a century on this Earth. And they dispense it with humor, style and not a little defiance.

"You learn a lot in 100 years," says on-screen copy, as a 2015 Challenger screeches out of the frame. "Dodge. Born 1914."


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 17, 2014 https://dev.adweek.com/creativity/dodge-celebrates-100-years-great-new-ad-starring-centenarians-157088/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT