Dodge loves car chases, appropriate or not

I think we can all agree with Dodge’s premise, in the commercial below, that car chases make any movie better. Imagine how great The King’s Speech would have been if George VI’s Bentley had smashed through the gates of Buckingham Palace and exploded on the royal cricket pitch. A cool chase is shown in the Dodge spot, depicting the high-speed hijinks of some Merchant-Ivory type historical characters. It ties in with the movie Fast Five, the latest entry in the Fast and the Furious franchise. The commercial, from Wieden + Kennedy, isn’t as revolutionary as Dodge’s patriotic outing last year, but seeing a hammy “unscrubbed son of a blacksmith’s apprentice” punch out a windshield to woo his beloved is worth it. Eagle-eyed YouTubers with too much time on their hands point out that in the final shot, the glass is magically intact again. Hey, many real action films have even worse continuity. Also, Dodge’s invisible chimp delivers some Oscar-worthy work in this new spot. You can’t see him, though—so you’ll just have to trust me on that.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 4, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT