Domino’s starts harassing idiot non-patrons

Domino's terror campaign against consumers who can't stand its pizza continues. Crispin Porter + Bogusky is back with a new facet to the "New Pizza" campaign with a microsite called "Pizza Holdouts." The brand set out to harass three poor unsuspecting souls who were ratted out as not eating Domino's. They were subjected to a variety of pressure tactics, including roving vans with loudspeakers, picket signs, taunting billboards, and finally, a chanting mob. The laughable premise is that "only a handful" of people haven't tried the new pizza recipe Domino's came out with in December after its consumer research found that many customers thought its pizza tasted awful. While the campaign can come across as pretty lame, it might just be working. Domino's recently reported doubling its profits last quarter to $23.6 million. Via AgencySpy.

—Posted by Brian Morrissey

Publish date: April 6, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT