Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It

TBWA\Helsinki puts recycled consumer plastic to new use

A person's arm with the Fortum Circo on
The Fortum Vipu, shortened from "virus prevention unit," is made of a recycled plastic called Fortum Circo. TBWA\Helsinki
Headshot of David Griner

Even in this era of quarantine, it’s rarely possible to avoid public places (and surfaces) entirely. Grocery or pharmacy runs during the Covid-19 pandemic make you hyperaware of how often it’s necessary to touch things with your hands—or get creative with your feet and elbows.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."