Double your Hefner with Ogilvy’s Stoli effort

Trying to find its voice in the vodka market, Stolichnaya is unveiling a campaign from Ogilvy & Mather that poses the question, "Would you have a drink with you?" The ads will show celebrities paired with duplicates of themselves, starting with Hugh Hefner, who is split into his dichotomic halves: "creepy old man" and "creepy old man in a silk bathrobe." More celebs are on the way, but Ogilvy won't say who they are. It's a shame Garth Brooks isn't really a celebrity anymore, because he would have been perfect for this campaign. Plus, he could have drunk that goof Chris Gaines under the table. See the full Hefner print ad after the jump.

—Posted by David Kiefaber



Publish date: May 25, 2010 https://dev.adweek.com/creativity/double-your-hefner-ogilvys-stoli-effort-12651/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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