Drama queens impressed by 1-800-Contacts

In this quirky kickoff spot for 1-800 Contacts' new "Overly Dramatic Dramatization" campaign, the male actor puts so many A's in "brand," he sounds like he's half goat. But that might also explain why he has "special eyes." As contact-lens ads go, this one's impressively memorable and surprisingly informative. I give the copywriter bonus points for even turning "a giant warehouse in Utah" into a selling point.

—Posted by David Griner

Publish date: April 5, 2010 https://dev.adweek.com/creativity/drama-queens-impressed-1-800-contacts-12851/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT