Drinking water turns deadly in UNICEF spot

This cinema spot from UNICEF in Belgium dramatically makes the point that unsafe water kills lots of kids around the world every day. The spot shows one child wrestling with a river, but despite the fantastical premise, the life-and-death struggle never seems cartoonish. The quiet piano soundtrack provides a disturbing counterpoint to the violence, which becomes more harrowing as no one in the spot notices what's going on. They calmly continue filling their buckets. Any one of them could be the next to wind up floating in the shallows, killed by the very thing that's supposed to give them life. Via Osocio.

—Posted by David Gianatasio

Publish date: April 26, 2010 https://dev.adweek.com/creativity/drinking-water-turns-deadly-unicef-spot-12760/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT