Droga5 Creative Invents Adhesive Bandages That Save Lives

Become a marrow donor with a drop of blood

Headshot of Tim Nudd

Next time you cut your finger and need an adhesive bandage, you could save someone's life in the process. Not your own life, of course—unless that paper cut is particularly deep. You could save someone else's life—someone who needs a bone-marrow transplant—thanks to Graham Douglas, a creative at Droga5. Douglas has come up with an ingenious way of spurring marrow-donor registrations—he's getting Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage. Help Remedies—whose strange and compelling advertising we've written about before—introduced the product on Monday. It's called "Help I've cut myself & I want to save a life." For Douglas, it was very personal project. In 2002, his identical twin brother was diagnosed with leukemia. He received a life-saving bone-marrow transplant and made a full recovery—something Douglas hopes to see for more of the 10,000 people in the U.S. who need marrow transplants each year. See some more images after the jump. And expect some typically quirky Help Remedies advertising for the product in the coming weeks.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 27, 2012 https://dev.adweek.com/creativity/droga5-creative-invents-adhesive-bandages-save-lives-138588/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT