‘Dumb Ways to Die’ Creates a Lovably Lethal Greeting for April Fools’

McCann Melbourne keeps the viral hit alive

Headshot of David Griner

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are back with an April 1 greeting, courtesy of agency McCann Melbourne. 

In case you missed the railroad safety campaign's Valentine's Day clip, it was quite the heart-warmer/remover.

Hopefully such holiday one-offs will become an ongoing way for Metro Trains Melbourne and McCann to keep creating new stories based on the original 2012 video, which won a bevy of industry awards and now boasts a killer view count of 76.5 million on YouTube.


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: April 1, 2014 https://dev.adweek.com/creativity/dumb-ways-die-creates-lovably-lethal-greeting-april-fools-156675/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT