LONDON—Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains “stigmatized and underrepresented,” particularly in advertising.
Durex Challenges the Stigmas Around Anal Sex, Which It’s Not Allowed to Mention in Ads
The lubricant brand created self-censored ads and even a new chapter of the Kama Sutra
New Durex campaign aims to tackle the taboo around anal sex.
Durex / Havas London
