Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding a condom emoji from the Unicode Consortium's Emoji Subcommittee. (Yes, that is actually a thing.) And it needs your help.

The condom maker is asking 1 million people to support its cause by using hashtag #CondomEmoji. Per its marketing director, Karen Chisholm: "Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms."

Durex says one-third of younger people don't see STIs, even serious ones, as a risk worth worrying about. That makes sense because kids are dumb, but it's nonetheless weird that their brazen confidence runs parallel to incredible sheepishness about using actual words to talk about sex, or anything else for that matter.

Check out more creative collateral—including clever ways to use your potential new condom emoji—below.


adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: November 19, 2015 https://dev.adweek.com/creativity/durex-lobbying-very-hard-indeed-condom-emoji-168210/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT