EA gets a 12-year-old to write latest TV spot

EA Games has gotten a 12-year-old British boy to script its newest ad for the game Spore Hero. See the commercial here. I thought 6-year-olds made all video-game ads, but cheap shots are my thing, so I feel better after saying that. The lad (do they still call them that in England?) is named Blake Simons, and he tells Brand Republic: "It was great fun bringing the advert to life, and I'm really looking forward to seeing it on TV." Frankly, that's better than half the quotes I read from fully grown adults in ad-industry press releases. Simons continues: "I'd definitely like to do more directing." He's not old enough to drive, and he already wants to direct! That brat will go far in this business, for sure.

—Posted by David Gianatasio

Publish date: October 9, 2009 https://dev.adweek.com/creativity/ea-gets-12-year-old-write-latest-tv-spot-13566/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT