If you want to smell like hot grease and you can't afford Madonna's perfume, you're in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its signature scent, called Eau de Pizza Hut, is designed to smell like a box of Pizza Hut pizza being opened, "boasting top notes of freshly baked, hand-tossed dough." It's reminiscent of Burger King's Flame, a men's body spray with a "hint of flame-broiled meat." Pizza Hut Canada launched the new scent to celebrate its Facebook page reaching 100,000 fans—110 of whom were given bottles of the stuff for their loyal patronage. Don't bother asking who they are. You'll smell them coming. Yes, I'm being flip, but if you expect me to trust the inventors of Hot Dog Stuffed Crust Pizza to know what smells good, you're out of your mind.
Publish date: December 6, 2012 https://dev.adweek.com/creativity/eau-de-pizza-hut-chains-new-perfume-smells-freshly-baked-dough-145738/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT