That Epic Audi ‘Duel’ Commercial? Here’s What It Looks Like Played Forward

Reversing the reverse footage

Headshot of Tim Nudd

Audi's "Duel" commercial, by Venables Bell & Partners, which was made to air around the three presidential debates, is one of the most entertaining ads of the year—partly because of the compelling technique of showing the footage in reverse. This generates a lot of the drama for the story, and also makes it pretty unique visually.

A lot of you have been wondering what the footage looks like as it was originally shot, before it was reversed. Well, have a look above—pretty cool stuff. 


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 3, 2016 https://dev.adweek.com/creativity/epic-audi-duel-commercial-heres-what-it-looks-played-forward-173858/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT