Evony promises to let up on the boobs a bit

Evony, the multiplayer online game whose busty banner ads will be familiar to the nerdier among you, is making something of a mea culpa almost a year after I bashed them for their boob-vertising. The game's creators have sworn to go back to the drawing board and come up with something that "focuses on the gameplay and features of Evony: Age II." It's not every day that a company's pledge to actually feature the product in its marketing comes as an act of contrition. So, hats off to Evony for making everyone's day that much weirder.

—Posted by David Kiefaber

Publish date: May 17, 2010 https://dev.adweek.com/creativity/evony-promises-let-boobs-bit-12669/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT