Faux Subway Posters Urge NYC Commuters to Curb Anti-Asian Hate
Campaign launched at the height of coronavirus-fueled xenophobia
Though meant to protect Asian Americans, the community met Pride Train's latest campaign with criticism for using the Chinese flag.
Pride Train
Key Insights:
- A creative response to a disturbing rise in violent, anti-Asian attacks.
- A surprising negative response came from the Asian American community.
Two weeks ago, when people still left their homes and New Yorkers took the subway to work, Thomas Shim and Evan Choi snuck from station to station pasting up posters. With the Metropolitan Transit Authority (MTA) logo stamped in the upper right corner and the familiar phrase “Service Information” emblazoned across the top, the posters looked like official public notices from the city agency that operates one of the world’s most busiest commuter systems.
