Chalk up one more for the Fearless Girl.
McCann New York’s campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was debated just hours before the gala by the Effie Grand Jury, but their selection hardly comes as a surprise.
“The Grand Effie jury interrogated the Fearless Girl entry and found that not only was it effective for State Street’s business and brand, it was effective because of its creative power,” Grand Effie Jury co-chair, Publicis Groupe CCO and Publicis Communications president Nick Law said in a statement.
McCann New York also won the Effie for most effective agency office, McCann Worldgroup for agency network and IPG for holding company, while State Street Global Advisors was named most effective marketer and brand. Droga5 won top honors for an independent agency.
“Effie Awards celebrate more than great work—we recognize the insights and strategy that lead to significant, measurable results,” Effie Worldwide president and CEO Traci Alford said in a statement congratulating the winners. “There is much to be learned from Effie winners’ success to grow our businesses and move our industry forward.”
Other contenders for the Grand Effie included:
- BBDO Minneapolis and Hormel Foods Corporation for Dinty Moore Stew’s “Lumberjacks Eat Moore” with contributing agency PHD
- Droga5 and The New York Times for “The Truth is Hard to Find”
- Geometry Global, KC ShopperConnect and Kimberly-Clark for Depend’s “Family Caregiving Club,” with contributing agencies Collective Bias, Triad Retail Media, BrandShare and Digimarc
- McCann New York and U.S. Army for “White Hats Wanted” with contributing agency Universal McCann
- McCann New York and State Street Global Advisors for “The Power of SHE”
- 180LA and Boost Mobile for “Boost Your Voice”
- Partners + Napier and Highmark Health for Highmark Blue Cross Blue Shield Delaware’s “Blue Hen” with contributing agencies dPost and PushMP
- TracyLocke and Pfizer Consumer Healthcare for Advil’s “What Pain? All Gain”
Here are the finalists for the other categories: