Fiat’s Abarth 500 Is So Fast, You Can’t Follow It on Twitter

Go ahead and try

Headshot of Tim Nudd

Here's a fun Twitter stunt from Germany for Fiat's Abarth 500 turbocharged hatchback. If you try to follow the vehicle's official Twitter page, you get a direct message saying that no one can follow the Abarth 500, because it's just too fast. (Its follower count, which briefly clicks up to 1 when you follow, soon goes back down to 0.) Clever. The upside, of course, is all the earned media. The downside? You know—no Twitter followers.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 13, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT