Kim Kardashian may be the queen of selfies, with a best-selling book to prove it, but she's not the first over-sharing, narcissistic reality show star. That dubious title would go to the Bellacourts of the upcoming Comedy Central series Another Period.
They're the debauched, filthy-rich members of a famous-for-being-famous clan that the cable channel is calling "the original ballers." The Rhode Island bluebloods never fail to make an entrance (think upskirts and crotch shots), and they're social media early adopters (credited with the first crude tweets and swipe lefts). They know a thing or two about virality, quite literally—they are 19th century celebrities, after all.
A handful of promo spots, created in-house, launched this week. They mix the show's turn-of-the-century twisted Downton Abbey-esque setting with today's tropes. "We wondered what these hilariously terrible people of another time would do with modern technology," said Lu Chekowsky, the channel's svp of brand creative, "and wanted to play with all the ingredients of the show that make it great—the gilded age, the reality show excess and the hip-hop sensibility."
The 10-episode series, from writer-producer-stars Natasha Leggero and Riki Lindhome, also features Michael Ian Black, Christina Hendricks, Paget Brewster and Jason Ritter.
The show debuts June 23.