Fisher-Price Makes Toys for Sensitive Boys in SNL’s Latest Darkly Comic Fake Ad

Including a well he can stare into

Headshot of Kristina Monllos

For some kids, typical toys just don't cut it. There isn't a section of Fisher-Price's website dedicated to introspective children who are, as Saturday Night Live puts it, "just sort of waiting for adulthood." 

The latest faux ad from the show Donald Trump loves to hate is a wonderfully weird look at how Fisher-Price might pitch a toy line for sensitive boys. 

There's a well for them to lean on and whisper secrets into, a balcony for "when they're ready to announce something" and a shattered mirror "to examine the complex contradictions of their being."

It'd be easy to go down a rabbit hole parsing out whether this sketch is making a point about masculinity and what it all means, but that would futile. The point isn't to make fun of sensitive boys but to highlight the absurdity of a toy company making toys for children to ponder the meaning of life. [Full disclosure: I went to college with the writer of this sketch.] 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.
Publish date: December 5, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT