The balloon-boy saga brought to mind the 2007 commercial above from Ogilvy London for the Ford Mondeo, showing people across London (a city made bleaker than usual by the Michael Andrews song "The Artifact and Living") attaching balloons to their crappy old cars and send them skyward, preferring the snazzy Mondeo instead. The ad has a nice spooky vibe, though the physics seem questionable. The spot aired in the U.K. but was also exported to New Zealand—where JWT, not Ogilvy, had the Ford account. In a cheeky move, the JWT creatives responded with their own video, posted below, in which two dudes attempt to float their own junker away with a bunch of helium balloons.
—Posted by Tim Nudd