Fresh Step. For cats who really need to pee.

I've never fancied cats, and this Fresh Step print campaign by DDB West isn't going to turn me into a feline fan. See the three full ads here. At first glance, I thought the anthropomorphized beasts were playing soccer, perhaps trying out for that all-animal fantasy squad. In fact, they're "holding it." As if any ginger tom worth his whiskers would have such consideration for the humans who pay his room and board. The headline reads: "Cats everywhere are having a hard time smelling their litter boxes." Great, now they'll have an excuse for befouling the newly shampooed furniture. Thanks, Fresh Step! Via Adland. Oh, and don't be fooled by the ad below ("Show us some love. We'll return the favor," by GP Y&R for the Australian RSPCA). Cats don't clean up their own hair. I call Photoshop!

—Posted by David Gianatasio

Previously on AdFreak:
Spay the cats before they ruin your Web site
Cats could use a little positive advertising

Publish date: October 15, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT