Friskies Forms Internet Celebrity Cat Supergroup for Charity

Each video view donates a can to shelter or rescue group

As if the yuletide media landscape weren't already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join forces for a Friskies music video called "It's Hard to Be a Cat at Christmas."

I'm not convinced the sentiment is true, since during the holidays, most cats act just like they do the rest of the year; lying around, licking themselves and spitting up on the furniture (while their eggnog-and-fruitcake-gorged human masters behave the same way.) Still, the catty cuteness on display here supports a good cause, as Friskies is donating a can of wet food to a shelter or rescue group for each view up to 500,000, and the clip's already passed 300,000 in its first two days.

As for the cats, the Colonel steals it, looking grumpiest of all amid the tinsel and trimmings, poised to cancel all three-day passes for the holidays. Hey, keep those fur-ball-puking freaks away from the tree! Look out! Damn, there it goes, right into the fireplace. 

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.