This is the future of online customer service

Headshot of Tim Nudd

As technology improves, it only stands to reason that the customer experience online will begin to mirror the best aspects of in-store interactions—in particular, the simple face-to-face talk with a salesperson who can show you products in real time. Swedish agency B-Reel has taken a big step forward in this area by pioneering an online interface for telecom company 3 that lets customers and sales reps chat via a powerful new teleconferencing system. Check out the video below to see how it works. B-Reel explains: “The salesperson can drag a product onto the screen, show its features such as different colors and monthly cost and then drag it into the shopping cart. All this with just the touch of a finger. The machines are custom built with parts from all over the world like touch screens, mirrors and high-end cameras. The two front ends, for the salesperson and the customer, are both connected to an existing e-commerce back end. The experience is simple and personal and at the same time extremely sophisticated and technologically advanced.” The agency adds: “Think Tom Cruise goes phone salesperson in Minority Report!” Via Creativity.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 6, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT