Game of Thrones Takes Over HBO’s Manhattan Storefront

Get your fix in between seasons

Headshot of T.L. Stanley

Christmakwanzakah comes once a year, but dire wolf bookends are forever. And if you're a Game of Thrones fanatic, that piece of swag may be a must-have. HBO, like most entertainment companies, hopes to spark an end-of-the-year buying frenzy for its licensed merchandise. Broad swords make fantastic stocking stuffers! In the case of the hugely popular (but not currently airing) drama Game of Thrones, HBO is drawing attention to the period piece with a product-heavy window display at its flagship Manhattan store. Against an LED screen of the show's forbidding White Wall, fans can ogle a Daenerys Targaryen sculpted bust (with baby dragon, without boobies), a paperweight shaped like the series' namesake kingly chair, and vinyl bobbleheads that look considerably less threatening than the TV characters. For those still mourning the death of Khal Drogo, there's a signature mug from whence to drink some mead (or fancy coffee when no one's looking). Until Season 3 launches in March, this stuff is all fans have to keep them warm. (See: House Stark fleece throw.) That, and this recently released teaser video, which shows filming locations in Ireland, Morocco and Iceland.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
Publish date: December 12, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT