GE’s New Videos of Stuff Getting Smashed at Its Testing Facility Are Totally Mesmerizing

Indulge your appetite for destruction

Headshot of Alfred Maskeroni

I don't care how cool you think your job is, because you will never be as awesome as the person at GE who gets to push the button that smashes the crap out of things with 100,000 pounds of pressure.

This series of videos from VaynerMedia, part of a new "#SpringBreakIt" campaign, feature ordinary objects like baseballs, rubber duckys, sea shells and pencils getting crushed and wind-blasted. The footage is downright fascinating and all done in the name of science. 

As the brand's Tumblr (with perfect little gifs) states: "On April 23rd we opened our laboratory doors to show the world how we test our advanced materials. When we know how materials melt, shatter and bend, we can make machines that don't."

Below are the two-minute teaser and individual videos showing things simply getting destroyed beyond all recognition. There are lots more in this playlist on GE's YouTube channel.

Watching this stuff getting smashed will have fewer consequences than getting plastered yourself on your lunch hour, trust me.

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@maskeroni Alfred Maskeroni is director of video for Adweek.
Publish date: April 29, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT