The finely textured spot from U.K. eyewear retailer Brilleland (with great details and set design!) via ad shop Kitchen is slow-paced and deceptively simple, as it delivers a comic payoff that viewers won't see coming. Of course, the glasses-shunning doofus in the ad never envisioned the payoff either, which is the whole point. Once he gets an optical assist, everything becomes clear. Or to put it another way: A door he never noticed that leads to another room in his cramped apartment. Yeah, I spoiled it. Bet you never saw that coming.
—Posted by David Gianatasio