Get your fingers in better shape for Chrome

Are your hands too fat to keep up with Google Chrome? Don't order a typing wand. Get on a Chromercise fitness program, and whip your flabby fingers back into shape. Or you can just get some of those snazzy workout gloves, it's up to you. This whole idea—rolled out Friday by BBH New York for April Fools' Day—was probably funnier on paper, and it goes on a bit too long, but credit where it's due for committing to the concept. Plus, it wouldn't surprise me if hand models actually did stuff like this, so it might be more legitimate than it appears. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: April 4, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT