Go Ahead, Underestimate Serena Williams at Your Own Peril

New Gatorade work celebrates motherhood and comeback

On the way back up the rankings. Gatorade

Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her daughter, Olympia. She ended up with the 25th seed for the tournament but, let’s be honest, that’s low.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.