Google Chrome Tops GLAAD List of 2011’s Best Gay-Friendly Ads

Absolut, Expedia also win

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Gay-rights organization GLAAD today announced the winners of its 2011 Amplifier Awards for advertising that is inclusive of the gay, lesbian, bisexual and transgender community. The winner for outstanding TV campaign aimed at the mainstream market is the Google Chrome TV spot below, which helped raise national attention for the "It Gets Better Project" and even aired during the NBA playoffs (as compared to most gay-focused spots, which rarely leave the comfort zone of Bravo and Logo). The ad has since been viewed more than 1.4 million times on YouTube, surpassing President Obama's own "It Gets Better" clip by about 300,000 views. Two TV campaigns aimed at LGBT audiences were honored: Absolut vodka's "Cocktail Cabaret" tie-in with RuPaul's Drag Race on Logo; and Expedia's gay travel-writer profiles, which also aired on Logo. See spots from those campaigns after the jump. Other winners include American Airlines' "Beach Towel" outdoor ad campaign, Allstate's "Protection for All" ads, Wells Fargo's print ads for LGBT financial advisors, and the "I Love My Boo" campaign by New York's first HIV/AIDS non-profit organization, GMHC. Visit the GLAAD site to see all 15 honorees for 2011.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."