Got Drugs? You Can Trade Them for Designer Clothes at This Brand’s Pop-Up Shop

Björn Borg celebrates 'exerhighs' with Amsterdam stunt

Clothing brand Björn Borg's shop in Amsterdam let shoppers trade drugs for outfits. Nord DDB

It took some time for me to experience the oft-discussed “runner’s high,” but when I did, there was no turning back. High-intensity exercise releases serotonin, endorphins and dopamine to the brain, giving a person the same euphoric feeling that drugs do.

Amy Corr is a contributor to Adweek.