Grammy Promos Star Foo Fighters, Bon Iver, Skrillex and Adele

Lovely spots by TBWA\Chiat\Day

Headshot of Tim Nudd

The 54th Annual Grammy Awards, unofficially subtitled the 2012 Adele Lovefest, is happening this Sunday. To promote it, the Recording Academy and TBWA\Chiat\Day in Los Angeles did these lovely little (mostly) animated promos, themed "We are music," featuring Foo Fighters, Bon Iver, Skrillex…and, oh look, Adele. This is the fifth consecutive year that TBWA\Chiat\Day and the Recording Academy have partnered on the Grammy marketing campaign. Three more spots, and a comprehensive look at the whole campaign, after the jump.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 10, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT