Half-Naked Woman Draped With Beef Jerky for Innovative In-Store Display (SFW)

The German way to sell Jack Link's

Headshot of David Griner

On her travels in Germany, my friend Robin ran across this memorable in-store display for Jack Link's Beef Jerky. While I'd question the connection between lady bits and dehydrated meat, there's no denying it's an eye-catching spin on the typical cardboard cutout. At the bottom of the display is the Jack Link's tagline, "Feed your wild side." In America, that apparently means playing practical jokes on Sasquatch. In Europe, you feed your wild side the old-fashioned way: by ripping off a woman's beef bra and eating it.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: February 22, 2012 https://dev.adweek.com/creativity/half-naked-woman-draped-beef-jerky-innovative-store-display-sfw-138442/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT