Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread

Kids learn life's harsh realities from the 'ice cream for adults'

Kids looking for ice cream are in for some bad news, and bad vibes, in Halo Top's new ads. Halo Top
Headshot of David Griner

Kids may want ice cream when they’re happy, but adults need ice cream when they’re not. It’s a distinction we all know but likely haven’t really thought about—until this wonderfully bleak campaign from low-calorie ice cream Halo Top.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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