HBO Kicks Off Virtual Reality Extravaganza to Promote Lovecraft Country

The show will guide 100 guests through art installations, escape rooms and puzzles

Photo of Lovecraft Country Sanctum VR
Lovecraft Country Sanctum will translate the horror series to VR. HBO

HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.