HBO’s Fake Posters for Silicon Valley’s Pied Piper Perfectly Mock Tech’s Self-Importance

Posters for the show debuted here at SXSW

Headshot of Kristina Monllos

If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates the weird social dynamics in an environment where employees and creators believe an app invention could possibly change the world—it likely won't—it also knows exactly how that world would advertise itself. 

Case in point: The show released three posters, by creative agencies Arsonal and Buster Ink, at its activation within the Mashable House at South by Southwest in Austin today. 

"We wanted to create some early buzz by creating three teaser posters for Pied Piper that tap into the aspirational world of Silicon Valley," said Joanne Scholl, vp of program advertising for HBO. "We felt the South by Southwest tech and entertainment influencers would be the perfect target audience." 

The posters are able to take rather generic inspirational imagery and transform it into exactly the kind of indulgent promotion that a Silicon Valley-based company would create with tagline, "Helping humanity thrive." 

Check them out below: 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.