Heineken Celebrates Corny Dad Jokes for Father’s Day

W+K to meme-ify best submissions

Headshot of Tim Nudd

If you are male, the moment you have a child you are required to drastically alter your sense of humor in ways both profound and irreversible. Where before you were witty and sharp, you must now become broad and pun-heavy. This is mostly so you can embarrass your offspring, although, counterintuitively, it is also guaranteed to make them love you more. (The whole thing is probably evolutionary in some complex way.) This Sunday, for Father's Day, Heineken will celebrate this oddity of the human condition with a #dadjokes campaign from Wieden + Kennedy in New York. You submit your cheesiest dad joke with that hashtag to @Heineken_US, and the brewer will meme-ify its favorites—posting your joke next to stock photos of awesome dads through the ages. Heineken will add its own #dadjokes throughout the day, too, and all of them will be archived on a special #dadjokes Tumblr. Join in Sunday, and make it the most groan-inducing site on the Internet. Credits below.


Client: Heineken

Project: #dadjokes

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Scott Vitrone, Ian Reichenthal

Creative Directors: Erik Norin, Eric Steele

Creatives: Mike Vitiello, Jessica Abercrombie

Designer: Cory Everett

Account Team: Patrick Cahill, Jacqueline Ventura

Brand Strategist: Jeremy Daly

Art Producer: Michelle Chant

Interactive Producers: Mutaurwa Mapondera, Victoria Krueger

Director of Integrated Production: Lora Schulson

Director of Interactive Production: Brandon Kaplan

Business Affairs: Quentin Perry

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 14, 2013 https://dev.adweek.com/creativity/heineken-celebrates-corny-dadjokes-fathers-day-hashtag-campaign-150387/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT