Heinz Made a Ketchup Jigsaw Puzzle, and Every Single Piece Looks the Same

The pastime equivalent of getting ketchup out of a glass bottle, created for fans in quarantine

Red puzzle
Heinz and agency Rethink Canada created a puzzle for the patient ketchup fan. Heinz

Like bringing a frustrating dream to life, Heinz has developed a 570-piece, all-red ketchup puzzle–and every single piece looks the same.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.