Heinz Will Air 4 Ads at Once During the Super Bowl

It's unclear whether the simultaneous spots are a gimmick or cost-effective

Heinz 4 ads Super Bowl
Heinz will run four ads at once with the sets consisting of a sci-fi setting, a clown sitting in a diner, an empty dinner table and a crowded bar.

Not many brands can afford four Super Bowl commercials. Neither can Heinz, which is why it’s running four ads at the same time.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.