Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad

Not all of them turn to candy

After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn after it promises it will turn into Skittles if he does so. Naturally, the interactive part involves clicking on, and watching the guy break, a bunch of other stuff, including two frogs, two birds and a monkey. It's pretty fun, and I'm glad to see Skittles run those anarchic creative tendencies of theirs through some quality control. Credits below.


Client: Mars/Skittles

Agency: DDB, Chicago

Ewan Paterson: Chief Creative Officer

Mark Gross: ECD

Alex Zamiar: ACD/Art Director

Jonathan Richman: ACD/Copywriter

Will St. Clair: Exec. Producer

Jon Ellis: Exec. Digital Producer

Matt Green: Producer

Scott Terry: Production Manager

Director: Harold Einstein, Station Film

Editorial: Beast Editorial David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.