Here Are the New American Stereotypes, According to French Ads for McDonald’s

Hockey, bullying and Baywatch

This series of French McDonald's ads for three new sandwiches proves that, for better or worse, European stereotypes of Americans have changed a bit over the years. Instead of being fat tourists or dumb rednecks, we're now hockey players, cops and sexy lifeguards demanding that total strangers hand over their Double Shiny Bacon burgers.

Slate and Consumerist think the whole thing is out of left field, but I disagree. Sure, the hockey player is more of a Canadian icon (unless you live in Detroit), but the other two make sense enough. And unfortunately, we probably have earned a reputation as loud ostentatious bullies who always want what other people have. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: December 20, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT