Here’s a Creative Director’s Worst Possible Reaction When Critiquing Your Portfolio

Not what you want to hear

Headshot of Tim Nudd

Here's a fun little promo for the Miami Ad School's Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes more painfully obvious.

The spot was done by John St., which excels at this kind of industry skewering.

@nudd Tim Nudd is a former creative editor of Adweek.